In 2019, StarHub set out to launch a mobile virtual network operator (MVNO) offering that would provide its customers with complete control of their mobile service at their fingertips. This new offering – giga! – was to be a “fully digital telco that provided superior customer experience”. Working against highly competitive telcos in Singapore, StarHub set out to launch giga! to consumers within six months. Together with Temus’ lean, multi-disciplinary team, the award-winning consumer mobile application giga! was conceptualised, built, and launched on the OutSystems Low-Code platform as one of the first B2C apps in Singapore.
StarHub appointed Temus as partner to bring the giga! vision to life, with the following :
With these imperatives in mind, the StarHub team approached Temus, who are experts in developing large-scale consumer applications with a strong attention to customer experience by combining user experience with technology for a seamless, intuitive, and friction-less experience from end to end.
The team, comprised of experienced app delivery managers, technical experts and user experience consultants, built giga! on OutSystems’ Low-Code platform which effectively solved the anticipated goals and challenges, including a new backend CRM and billing system. giga! is one of the first B2C apps in Singapore to be built on this platform.
The OutSystems Low-Code platform provided a competitive edge:
On the partnership, Wong Seok Ling, Director, Technology, Temus said, “Successful implementations are backed by teams with the right blend of expertise to deliver holistic and forward-looking solutions. We were able to keep our team lean and mean as we took on the challenge on building a high-quality, feature-rich consumer app with a short runway to launch, but also ensure we could cater to future needs with the use of a flexible, intuitive low-code platform.”
Not only did the team manage to overcome the challenges and launched the app within six months, we went above and beyond achieving the goals and saw an exponential growth in subscribers by five times. Since its rollout in May 2019, the giga! app has won multiple accolades for customer service and user experience.
Building and maintaining the app on OutSystems also enables Starhub to deliver on enhancements with agility, and react faster to market feedback with speed in development, delivery and deployment. The OS-agnostic platform allows for maximised efficiencies in development changes and overall maintenance. The time taken from ideation to iteration and launch is greatly reduced and makes parallel back- and front-end building possible, with fewer sprints even for complex features.
Powered by OutSystems, the Temus team is able to ensure that giga! remains competitive and continually provides the best experience for its users.
“The launch of giga! is a culmination of the best in class, fit-for-purpose expertise in people and platform, delivering Singapore’s first-ever fully digital mobile service brand that can meet the unique needs of the country’s 1.2 million millennials.” – James Lee, Vice President, Information Systems, StarHub
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